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Friday, 19 January 2007

Pascoe Pop Art donates 10% to MSF...

"There is one illness that is tearing communities apart. This illness affects some 60 million children. What’s more, it’s a killer. At least 5 million children die from its effects every year. This illness is malnutrition."

Thanks to all our customers who purchased their own piece of Pascoe Pop Art in November and December 2006, we have been able to make our first official donation to Medecins Sans Frontieres of 10% of all sales proceeds.

We donated specifically to the MSF 'Malnutrition Appeal' which funnels money directly towards providing urgently-needed food supplements to malnourished children around the world. A new vitamin-rich 'Ready-to-use Therapeutic Food' has been developed which is eaten directly from the packet and thus allows the family to administer it to the child in their own home instead of having to travel away from their homes and livelihoods to get to medical facilities. Furthermore, unlike other milk-powder based supplements, it does not need mixing with water, which has been an ongoing problem in communities with no access to a hygienic water supply.

According to MSF, our donation will "help to set up an ambulatory feeding programme, reaching out to hundreds of vulnerable families".

Click here to find out more.

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